Why players stop playing Entropia Universe

This is e-mail from Jan Welter Timkrans, Creator of Entropia Universe to players who had made at least one deposit and had last logged in between January 1, 2010 and May 31, 2011. You will not read it somewhere on the official game sites, but it is interesting so I will posy it here.

Gothenburg April 18, 2012
Fellow Entropian,

In March, we mailed a survey to all Entropia Universe participants who had made at least one deposit and had last logged in between January 1, 2010 and May 31, 2011. We were very impressed with the response rate of this mailing--10.9% of all recipients contacted chose to complete the survey!

Main survey results

The purpose of the survey is to rank the main reasons why participants become inactive. The three main reasons we discovered from the survey results were:

Poor loot returns: A total of 86 % of respondents either "Strongly Agree" or "Agree" with the statement that "Poor loot returns" was an important reason for their inactivity.
Too many no looters: A total of 71 % of respondents either "Strongly Agree" or "Agree" with the statement that "Too many no loot messages" was an important reason for their inactivity.
Lack of direction or purpose: A total of 59 % of respondents either "Strongly Agree" or "Agree" with the statement that "Lack of direction or purpose" was an important reason for their inactivity.
Other reasons to become inactive: "Strongly agree" or "Agree"

4. No interesting content (story, missions); 57 %
5. Not enough avatar progression; 52 %
6. Game missing important systems; 44 %
7. Introduction of limited items; 37 %
8. Not enough social interaction; 17 %
9. Beacon system removed; 21 %
10. Taming system removed; 17 %
All of the reasons listed above are both concerns for MindArk, as well as improvement opportunities. We have already started to work hard on the three top reasons, and will soon start projects that will address most of the other points, too.

You will receive progress reports as we achieve results. Here is the first one.

Progress report no 1: "No more no looters"

Clearly, one main reason players become inactive is the many "This creature didnt carry any loot" messages. This is also the easiest one for us to remedy of the three main reasons, so this is where we begin:

The design team has now adopted a goal of "no more no looters". Effective from April, looted creatures in Entropia Universe will give only a very small number of no loot messages compared to before.

Log in and try it out!

Kind regards,

Jan Welter Timkrans
Humble Creator of Entropia Universe

P.S: Beacons are back with new graphics, new robots, new loot.